Years ago, my future father-in-law told me I needed to get a “real job” before I married his daughter. I told him being a copywriter was no different than being a clown, carny or car salesman—we just make a connection with people who we want to pay us their cold, hard cash. Now I call myself the spouse of his daughter, a copywriter, creative director, brand strategist, mentor, and juggler of all things creative. I believe pithiness is next to godliness and advertising should be pretty damn fun.